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Last time we talked about several magazines shutting down. But some are just being born! Melt, Eternita, and now 'Fanatic'.

Fanatic's mothers, their styles are unique and interesting!
Four students of the prestigious Bunka Fashion college in Tokyo launched this magazine at the end of March 2017. Their names are Rizna, Fuki, Haruka and Mei and I love their philosophy that even in this digital era we still need a printed magazine! It's true that nothing beats the feeling of having a fashion bible in your hands and not on your phone ♥

They intend to publish several issues a year, but if Fanatic becomes a hit there is a chance of increasing the frequency~

Fanatic, new Harajuku fashion magazine
Fanatic magazine's cover, source
In the first issue there are street snaps (you know, if you have a Harajuku magazine and don't have at least some street snaps, it's not a Harajuku fashion magazine!), interviews with indie brand designers, editorial shoots and fashion articles. Just as it should be in every good fashion magazine! I think that given the magazine is led by just students, it will get even better over time and one day Fanatic will be as awesome and loved as Kera once was.
One can buy the magazine at many resale and vintage shops in Tokyo, unfortunately I haven't found yet where you can buy it online. But if you know someone currently in Tokyo, ask them to buy the magazine for you ;}

TokyoFashion.com translated their English manifesto, all credit goes to them ♥ (Reading the manifesto is so beautiful, but it's just dust in my eyes!)

In order to raise up the fashion culture of contemporary Japan, Tokyo, and Harajuku, we four students of the Bunka Fashion College have launched FANATIC Magazine.
We are working every day to preserve the history of modern fashion through a resurrection of print media, focusing on the inexpressible things which will someday disappear from social media and the internet, shaping a new era of fashion that is both emotionally and visually vibrant as we create a chronicle for our own and future generations.
We are currently producing a free seasonal paper four times a year. Next year we will focus on announcements and sponsorships; it is our dream to receive a barcode and line shelves in bookstores around the country, and even around the world. For the time being – following our launch – we are focusing our distribution in vintage clothing stores and beauty salons in the Tokyo neighborhoods of Harajuku, Shimokitazawa, and Koenji. We will also accept orders through e-mail so that people outside Tokyo can get their hands on our magazine.
The theme of FANATIC’s first issue is “self-expression”. We have gathered together snapshots and projects with a focus on people who are able to express themselves and their own personality.
FANATIC Magazine is edited at the Student Center, and a lot of the people introduced in it are students themselves. The reason for this is that in today’s world, while people with a lot of followers on social media have their creations seen and evaluated, we still think it unfair that other students producing really interesting creations of their own are limited by how many social media followers they have. This is the forum for our desire to be more fair and to introduce a larger number of people to the Japanese students who will be responsible for fashion culture in the future, as we allow these children to spread their wings and expand their horizons.

In addition, our cover concept is “Remember how we felt back then, because we want to be our true selves.” Let’s begin by looking at the naked, unornamented self. That beating of your heart when you first like someone, when you first yearn for them. You’d forgotten that feeling, right? Let’s remember the true self, innocent, gentle, without ostentation, the self that was pure. We have produced a first issue in order to make people feel this way more and more as they turn the pages.

In summer, there was a Fanatic party and I want to show you some shots from there, those people are so freaking awesome!!! (Source: TokyoFashion.com)


Important links:
Fanatic on Instagram
Fanatic on twitter
Rizna's Instagram
Fuki's Instagram
Haruka's Instagram
Mei's Instagram

First of all, no, Harajuku fashion is NOT dead.
I repeat.
HARAJUKU FASHION IS NOT DEAD!
Repeat 'till hoarse.
Put that mourning outfit back into your wardrobe.

(Before you read: I am not gonna talk about the birth of Harajuku fashion or it's history - the earliest or more modern, I am just gonna write why everybody panics and why is the fashion changing. I am assuming you are familiar with certain milestones and with the relationship between the fashion itself and Japanese political/cultural history. There will be separate series that will focus on the history.)

Last issue of KERA magazine, Gothic & Lolita Bible and FRUiTS magazine

Let's just state some facts, shall we?
- FRUiTS magazine is over
- Kera is continuing digitally, their shop is still open
- Gothic&Lolita bible is over
- Eternita has been born
- Melt has been born
- Tourists are cancer. Seriously, we will talk about this later, but they are horrendous
- Some shops have closed down
- Several new fashion styles have emerged
- Some trends are worn by a minority
- Fast fashion is a natural disaster but people buy it

FRUiTS magazine is dead, but FRUiTS lives on. At least, Aoki Shoichi said so (If you don't know who that is, he is the dude that gave birth to the cult, the photographer that should be worshipped by every fashionista). That guy still takes photographs, and besides, FRUiTS lives on in everyone who wears Harajuku fashion. Thanks to those pages full of amazingly dressed people, Harajuku fashion got around like a plague. History is documented on those pages! One day, that stuff will be in museums because once it was an incredible monthly occurrence of stylish. Now, you don't have that because everyone has instagram and so instead of once a month, people can have eye orgasms every minute.
Aoki Shoichi. Source here
You know, publishing a magazine, a monthly magazine at that, is not cheap. You have advertisements, staff, printing. It's not cheap. And people just don't buy physical copies anymore. 
Thus, let me ask you a question. When was the last time you bought a PRINTED magazine/book/fashion spread? Yeah, a majority of people doesn't buy that anymore, right? The truth is, we live in a digital world, everything you need is made up of zeros and ones, not lignin and cellulose. Someone wants to see the latest fairy kei fashion trends? They search tumblr. Someone else want to know what their favourite star said? They don't read a printed interview, they check their twitter. 
And that is not a bad thing, everything is easier to access, you want a tour of Harajuku? Well then have a damn virtual tour of Harajuku! The thing is, three magazines ceased their printed production, other just started, some went digital. That does not mean that Harajuku fashion magazines are over, they evolved into either digital form or morphed - I like to think of Melt as a love child of Kera and G&L Bible. Individually, those two magazines didn't have a large audience, but together? I have hope~
Kera magazine, front cover of the mobile issue
Kera mobile, issue 9. Have a look at it, it's just as awesome as were the printed issues!
Tourists. Tourists in Harajuku. Are. Horrible. Really! Every day, there are millions of people passing trough and ogling, taking pictures and generally making stylish kids feel like they are an exhibit in a ZOO. Often, tourists don't even ask permission from those whose pictures are being taken. You know, when five people in the span of one hour take a picture of you, one can live with that. But when it's every freaking minute, that's just pushing it! And so fashionistas don't want to mingle with their own kind in their natural habitat, because their natural habitat has fallen prey to armadas of tourists without an ounce of respect. If you want to take a picture of someone, just ask. ASK! There is only a small chance you will get rejected!
It's interesting that even though tourism in Japan is on decline, Harajuku still has the same problem with number of tourists for the past, let's say five/four years. Source
We are getting older. I mean, majority of the friends I've made over the years is in their late 20s and are getting jobs, having families and just generally do the scary thing called growing up. The younger generation obviously doesn't have the same tastes as we did. Their fashion is new, fresh and there is obviously that sibling-like relationship with fast fashion and mainstream trends. Harajuku fashion is still there just in another form. Trends have been born and dead and it's life of the fashion industry. What was is in the past, you can't have the same fashion trends in the same form existing, like, for all eternity. That's like with people and evolution (even though I think that evolution is chronically afraid of some beings and ran away from them while they were in the form of zygota.). I am sure that there will be born more dark and visual-like and princessy trends, not everything will be all pastely and colourful and mainstreamy all the time.
Also, not only that people who were there at the beginning or even some twenty years later, during the 2000s, are older, but there is one giant reason why Harajuku fashion is not that in-your-face-Japan as it used to be. It's simple. If you look at Japan's history and political turmoils of the late 20th century/beginning of the 21st century, you will see that Japan was in some deep shit, economically, culturally and mentally. And Japan's youth rebelled. It's easy as that, Harajuku fashion was primarily born out of the love of western fashion penetrating Japan and the rebellious natures of Japanese teens. And now, is there a reason for people to rebel? Well, there are plenty of reasons but if somebody dresses in full Harajuku style, nobody will look at them as if they ran out of mental asylum for time-travelers. The fashion just lost the impact it once had. (On side note, punk is not dead! Right? If you really think about it, punk and Harajuku fashion are SO similiar...)

Modern Harajuku fashion
Examples of modern Harajuku style. Not your ordinary clothing, but somehow familiar. Taken from Tokyfashion

Young people like fast fashion. You know, stuff like Forever21, Uniqlo (who remembers Shimotsuma Monogatari and Jusco? Yeah, fantasy has become reality) and H&M and such. It's cheap and convenient. On the other hand, before every visit of La Foret it is advised to sell at least three of your kidneys and four lungs. Designer clothes are expensive and Harajuku fashion can be a damn expensive life style (doesn't have to be if you are manually talented with a fashionable eye and can reconstruct and give new life to old pieces). Shops close down because there is not enough people to pay for their clothes, it's just life.
Also, the image of Harajuku fashion has highly been industrialized and made mainstream, at least to some extent. It's become quite conservative, and I think that sometimes people can't say if a person's dressed in Harajuku or they are just some kind of high-brand wearing stylish kid.
Also, talking about stores, you want to have a home-shop in Harajuku, you pay with dragon blood and fairy dust, it's that expensive. It's mostly because of the fashion's global fame. Indie brands and smaller shops have moved further away. Harajuku fashion is relocating.
Uniqlo shop in Ginza
You see this, you run. Understood? Source
There is a freakingly known and good fashion college nearby, and Harajuku attracts a lot of talented people still. Stylish people just won't fully disappear from Harajuku, that's like asking pope to leave Vatican. Try it, I heard it's quite impossible ;}

There are various new styles emerging. Let's just briefly touch upon them, I want to write in more detail later, they are interestig~
  • Peco Club, or Peco fashion: Once upon a time, there was a girl called Peco who was so pretty and colourful and had a great style and dated a genderless boy star Ryucheru. People liked her style and started copying her and thus new style, looking very much like fairy kei had an affair with larme kei, was born.
Peco kei, Harajuku fashion
Peco. Taken from her twitter
  • With Peco the name Bubbles Harajuku is often said in the same breath. It is a shop in Harajuku that sells cute clothes for uber-trendy teen girls. (More about this shop in the upcoming Peco article, it's quite an interesting shop!)
Bubbles Harajuku store for cute fashion
Bubbles store. Source
  • Genderless kei is big and shines and people are taking notice of it! I think that genderless will be very big! It's not only for boys who said 'fuck it' to masculine clothing and wear whatever the hell they want, if they like that sweater from women's sections, they will wear the hell out of that damn sweater! Girls are on that trendy train, too!

Ryucheru, genderless boy, Harajuku fashion
Ryucheru. Taken from his instagram

  • Maybe we will have a new Harajuku queen. Kyary got onto some bumpy road with her flop of 2016's October fail (more like last three years completely boring music. I love her style and her image, but truthfully, her music now is boring. With the exception of 'Harajuku oyahoi'! That one is LIT! ♥) and also have you seen her 'Easta' MV? I can't help myself, I hate it. It's sad. And also there are rumours she will be changing her image and everyone is like 'wait, rewind, what?'. Well, monarchy comes and goes, Tudors could write until they lose their heads from all those changes. (my puns are getting worse and worse...) All in all, Nakata saddens me and I cry over Kyary, I love her so much and yet...
Kyary Pamyu Pamyu, Harajuku Iyahoi
Harajuku Iyahoi. It's catchy and I love it and if you haven't seen it, go have some amazingness today~
  • Lolita fashion has shown us that Japan is not where the newest trends come to life. The main force behind the cutesy style is overseas! And I think that the same will be (at least partly) true for the rest of Harajuku fashion. International fashionistas are big and the future is in their hands! Also, lolitas are known for being quite introverted (in Japan) and like to talk to their friends and tourists are a big nightmare for them. So lolitas are forced to relocate outside Harajuku or inside their homes.
  • But still there is something about Harajuku style in Japan that overseas can't have. And it's that pure Japanese-ness. Sukajan, recreated kimono, Japanese flags all around, coupled with makeup highlighting pure Japanese features, Harajuku fashion is turning to the nation's root the strongest ever since Angura kei was born!
Yamaguchi Sayoko, the vintage icon whom the Japanese love more than ever

Hey, you know, somebody panics and shouts about the death of Harajuku every few years. We have been there, heard that. The world was supposed to end in 2000, 2012 and even last year and we are still here. Fashion doesn't die, it just evolves, okay?

Important links:
Kera magazine here
Buy Melt here
Buy Eternita here
Interview witch Aoki Shoichi here (in Japanese)
Kyary Pamyu Pamyu MV Harajuku iyahoi here
When K-pop gets amazing and makes love to j-rock, miracles happen. And name of one of those beautiful and talented miracles is Dreamcatcher. These girls are amazing, rocking to songs that could be anime openings (and damn good anime ops, to be honest!), with their flawless vocals, dancing, singing and rapping, they are a k-pop that I feel like everyone could enjoy! 
Their concept is horror (they debuted on Friday, 13th for God's sake!), those that love happy, bubbly things and sun shining on them 25/8 probably won't find much to love, but those that find spooky concepts pretty amazing, well, you're welcome ♥



Just today they released their first album (they released two singles previously) and 'Fly High' is the title track. In Good night and Catch me (the singles) they showed the girls hunting/being hunted by a certain man, and this time we catch glimpses of their life before all the spookiness happened, and also there is something fishy going on with the girls acting as if possessed and whatsnot. 
The song sounds pretty catchy, rock and sweet melodies thrown together may seem happy at first, but from the beginning there is something deeper, something that tells you that shit is about to hit the fan. 

Here, have a look at their MV and stream it for about a day or seven ♥


A little fun fact, they filmed this in France. Amazing locations!

Lyrics translation, Source:

Fly high yeah
Fly high
Let’s get it started

At the tip of the darkness
It feels like you’re looking at me
You keep shaking me up
I’m lost in your dreams
(Fake it Brake it)
Like I’m trapped in forgotten time
I’m trapped
In this night
A dangerous rainbow is engraved
It’s like a big black hole in my heart
I’m trapped in the dream
If only I could stop time
I can fake it, fly high
Colored with the seven lights
So every night, I can fall asleep next to you forever
(Can’t live without you)
I can make it, come closer
Take all of my dreams
I’ll quietly hide inside and take you away
Fly high
Let’s get it started
I close my eyes but you keep getting clearer
Something pulls me
The more you try to escape, the more I want you
I can’t ever stop
(Fake it Brake it)
Like a thorny rose
Ycan’t escape
A dangerous rainbow appears
On the other side of the mirror
It’s like a big black hole in my heart
I’m trapped in the dream
If only I could stop time
I can fake it, fly high
Colored with the seven lights
So every night, I can fall asleep next to you forever
(Can’t live without you)
I can make it, come closer
Take all of my dreams
I’ll quietly hide inside and take you away
Even your lost dreams are at the tip of my cold fingers
Come into my dream without anyone knowing
You can’t escape
I can fake it, don’t stop
Don’t try to get away from me
You can’t fall asleep forever in this dream
I can make it, fly high
Take away all my pain
I’ll quietly hide inside and take you away
It’s like a big black hole in my heart
I’m trapped in the nightmare

Okay, let me be straightforward. I have never finished a challenge. 
Like ever. 
Be it the famous 30 days lolita challenge, 25 days jrock challenge, or come play everyday for a week Candy Crush challenge. But in my defense, those were DAILY challenges! I am a total failure when it comes to doing something daily. The only thing I am sure to do daily is to drink coffee and watch stupid videos on youtube.
BUT! 
This is a] a KALAFINA (♥♥♥) challenge
and b] a weekly challenge. That sounds like something I can keep up with. Just let me set up my weekly reminders on my phone and I am good to go~

The idea behind this challenge was created by the most amazing You turn it into light . It is a tumblr challenge, but hey, I need content on this blog. And it is my blog, so this will be my let's-pretend-this-is-a-tumblrblog-and-not-a-bloggerblog challenge.

If you don't know who Kalafina is, well now, let me educate you~

Kalafina Lacrimosa

So, week one is

How did you find Kalafina?



Uhm. Have I ever mentioned my memory is bad? Let's think. It was around 2009, I guess? Pretty early on in their career. Even back then I admired Kajiura Yuki and as she is their producer, I was bound to stumble upon the trio sooner or later.
I was a big fan of Pandora Hearts and FictionJuction did the opening. I really loved the "short one with the bangs" from the vocalists (yeah, Keiko was my instant crush).
Then I watched Kuroshitsuji and I was like 'the ending! The ending song is my blood and life and my soul and I know that voice!!!" (hint, the alto was painfully familiar to me. Ah, Keiko, you have truly ruined me and made me fall for you~). And so I discovered Kalafina. Lacrimosa is still one of my most favourite songs by them up to date.

Also, is it me or did a lot of people find Kalafina thanks to Kuroshitsuji? Yuki's involvement in the anison world does miracles~

Here, have a taste of heaven ♥


This video is a collab with Temi and Anet - two of the best people I've ever had the honour to meet and be friends with! They are fashionable, artistic and damn good at what they do!
Anet and Temi shot the video, I cut it and was a damn swearing pain on a bike (reference to a CERTAIN scene in the video, let me tell you, I hate riding bicycles T^T), Temi coloured the video and also she is the creative mind behind the idea, isn't she just perfect? ♥

We had two days to shoot the video, and I have to say that weather was on our side! I mean, let's not talk about all those bloody sacrifices we had to make, right? ♫♪♫"

Anyways, please have a look at out first ever video, whose Behind The Scenes will be eventually cut... eventually being the keyword here (✿´ ꒳ ` )


As once Tommy heavenly6 said: 
I am not your perfect you
I'm not your wish come true
I'm not your cupcake filling
I'm not your lollipop peeling
I'm not your fairy lullaby
I'm not your once upon a time
I'm not always so friendly
But I am not always your enemy
(But you can try me~)


Pic and edit: Kristyna Hodakova
I think these lyrics describe me quite well, actually. I am not claiming to be the best at what I do, or to be the perfect hime lolita people sometimes picture me as. I have many flaws (hello there, my moodiness! And also, give a shout-out to my picture perfect sarcasm, love you, bro!) and my creations have many flaws. But I think that I have a passion for what I do, and sometimes my ideas aren't half bad. Which is why I created this blog. 
Some of you know that one of my biggest dreams is to inspire other people, to help them come out of their shell and just be creative, fuck what other people think! I want to remind people that if Harujuku fashion, photography, illustrations, make-up, fashion and whatever else kind of artsy fills your being with happiness and is the reason you get up every morning, it's not just a 'hobby'. It's your purpose and you should be damn proud of yourself, because not everyone can lead such a powerfully creative life as you do! 

"To care about what other people think is to become boring" - Yoshiaki, genderless boy and a damn big inspiration
Yoshiaki and his sister. Here is his instagram and go follow him, you're welcome B>
In short, the reason why I am giving the world a chance to either love or hate my work (and trust me when I say I am quite self-conscious about my creations...) is YOU. If you, by any chance, become inspired by what I do, then my purpose has been fulfilled. I mean, something like 'too much alternative fashion' doesn't exist. Period. Who doesn't like your style, hit them with the newest issue of Melt. Seriously, you don't need this kind of negativity in your life, especially not when it comes from someone whose biggest adventure was yesterday's toilet seance after eating too many plums. Their ties and pencil skirts can't measure up to your pumps or frilled JSKs with life-sized boats. 
(Oh god, I feel like a giant jerk right now, well, doesn't matter, let's just agree that their world and your world are different and they have no right to say how you should dress. Are you killing someone? No, so they can just waddle off. But if you are, by any chance killing someone, I think we need to have a word...)

Also, the second reason is (yay for staying on topic for longer periods of time!) our Czech lolita community. They are the best! Yes, of course, some people are not the best, but my friends are the best! I get often asked about my makeup or my sewing, and I see this blog as a perfect opportunity just to have all my tutorials and reviews in one place, so they can learn what they need. They are my babies and I need to be a helpful mama ♥

The next reason is shameless self-propagation, because of my brand! Oh yes, I think this is a very important fact to state, I have an indie brand! Lolita, haute couture, Harajuku fashion, I mix and match styles and give them my own twist and I love it. For those interested and those who haven't seen the huge banner on the right sidebar, here is the link~ L'Hortenia de la forêt ♥

Well, my ramblings are all over the place, so let's just add some facts, shall we?
I am a PhD student at Brno University of Technology, faculty of chemistry, Biotechnology is my home~! (My gosh, I have a degree and I still feel like a five year old with an attitude problem, go me!)
I've been into lolita and Japanese fashion for about 16 years now, I guess? I am planning on writing a detailed journey of mine through my ita and WTFFF??? stages in my early teens, so stay tuned and you will be spectators at my public humiliation!
I am mostly inspired by music, so yeah, you will see a LOT of music references and 'you have to listen to this!'s.
I've been sewing for about ten years or so, I guess, so if you want to ask something, I think my advice will be good. At least in some cases, let's be real!
I love doing fashion shows, be it as a model or as the head boss, so fashion shows and how to act before/during/after them is going to be a topic of some of my articles.
Sometimes I cosplay. Yes, that's right, hide your wives and your children's innocence, I cosplay!
I recently got into photography, I am NOT an expert so maybe your eyes will bleed and you will get a migraine because of some of the shots, but hey, it can get only better, right? *silently cries in pixels*
One of my dreams is to draw my very own manga and become a respected lolita illustrator, so not only that your eyes will want to kill themselves because of my amateurish photos, say hello to my doodles!

If there is anything you want to know, just send me and email, or contact me through facebook or any other platform, I don't bite if people don't attack ♪♫♪

Next articles:
My lolita journey or Oh God why, how, just burn it!
Shironuri makeup - the basics tutorial
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About Reina

Fashion and beauty blogger.
Interested in Harajuku, Shibuya and high fashion, my biggest dream is to inspire others. Combining aspects and specifics of many kinds of fashion, I create my own pieces that I hope will be loved by others.
I am a big activist in the Czech lolita community and I would like the world to know about these beauties.
Don't let your life be boring, live your own dream!

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About Me

Fashion and beauty blogger. I'm mostly interested in Japanese & Korean music, Lolita & Harajuku fashion, Korean cosmetics and Asian culture as a whole.

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