In order to raise up the fashion culture of contemporary Japan, Tokyo, and Harajuku, we four students of the Bunka Fashion College have launched FANATIC Magazine.

We are working every day to preserve the history of modern fashion through a resurrection of print media, focusing on the inexpressible things which will someday disappear from social media and the internet, shaping a new era of fashion that is both emotionally and visually vibrant as we create a chronicle for our own and future generations.

We are currently producing a free seasonal paper four times a year. Next year we will focus on announcements and sponsorships; it is our dream to receive a barcode and line shelves in bookstores around the country, and even around the world. For the time being – following our launch – we are focusing our distribution in vintage clothing stores and beauty salons in the Tokyo neighborhoods of Harajuku, Shimokitazawa, and Koenji. We will also accept orders through e-mail so that people outside Tokyo can get their hands on our magazine.

The theme of FANATIC’s first issue is “self-expression”. We have gathered together snapshots and projects with a focus on people who are able to express themselves and their own personality.

FANATIC Magazine is edited at the Student Center, and a lot of the people introduced in it are students themselves. The reason for this is that in today’s world, while people with a lot of followers on social media have their creations seen and evaluated, we still think it unfair that other students producing really interesting creations of their own are limited by how many social media followers they have. This is the forum for our desire to be more fair and to introduce a larger number of people to the Japanese students who will be responsible for fashion culture in the future, as we allow these children to spread their wings and expand their horizons.

In addition, our cover concept is “Remember how we felt back then, because we want to be our true selves.” Let’s begin by looking at the naked, unornamented self. That beating of your heart when you first like someone, when you first yearn for them. You’d forgotten that feeling, right? Let’s remember the true self, innocent, gentle, without ostentation, the self that was pure. We have produced a first issue in order to make people feel this way more and more as they turn the pages.

In summer, there was a Fanatic party and I want to show you some shots from there, those people are so freaking awesome!!! (Source: TokyoFashion.com)

Important links:

Fanatic on Instagram

Fanatic on twitter

Rizna's Instagram

Fuki's Instagram

Haruka's Instagram

Mei's Instagram

FRUiTS magazine is dead, but FRUiTS lives on. At least, Aoki Shoichi said so (If you don't know who that is, he is the dude that gave birth to the cult, the photographer that should be worshipped by every fashionista). That guy still takes photographs, and besides, FRUiTS lives on in everyone who wears Harajuku fashion. Thanks to those pages full of amazingly dressed people, Harajuku fashion got around like a plague. History is documented on those pages! One day, that stuff will be in museums because once it was an incredible monthly occurrence of stylish. Now, you don't have that because everyone has instagram and so instead of once a month, people can have eye orgasms every minute.

Aoki Shoichi. Source here

You know, publishing a magazine, a monthly magazine at that, is not cheap. You have advertisements, staff, printing. It's not cheap. And people just don't buy physical copies anymore. 

Thus, let me ask you a question. When was the last time you bought a PRINTED magazine/book/fashion spread? Yeah, a majority of people doesn't buy that anymore, right? The truth is, we live in a digital world, everything you need is made up of zeros and ones, not lignin and cellulose. Someone wants to see the latest fairy kei fashion trends? They search tumblr. Someone else want to know what their favourite star said? They don't read a printed interview, they check their twitter. 

And that is not a bad thing, everything is easier to access, you want a tour of Harajuku? Well then have a damn virtual tour of Harajuku! The thing is, three magazines ceased their printed production, other just started, some went digital. That does not mean that Harajuku fashion magazines are over, they evolved into either digital form or morphed - I like to think of Melt as a love child of Kera and G&L Bible. Individually, those two magazines didn't have a large audience, but together? I have hope~

Kera mobile, issue 9. Have a look at it, it's just as awesome as were the printed issues!

Tourists. Tourists in Harajuku. Are. Horrible. Really! Every day, there are millions of people passing trough and ogling, taking pictures and generally making stylish kids feel like they are an exhibit in a ZOO. Often, tourists don't even ask permission from those whose pictures are being taken. You know, when five people in the span of one hour take a picture of you, one can live with that. But when it's every freaking minute, that's just pushing it! And so fashionistas don't want to mingle with their own kind in their natural habitat, because their natural habitat has fallen prey to armadas of tourists without an ounce of respect. If you want to take a picture of someone, just ask. ASK! There is only a small chance you will get rejected!

Also, not only that people who were there at the beginning or even some twenty years later, during the 2000s, are older, but there is one giant reason why Harajuku fashion is not that in-your-face-Japan as it used to be. It's simple. If you look at Japan's history and political turmoils of the late 20th century/beginning of the 21st century, you will see that Japan was in some deep shit, economically, culturally and mentally. And Japan's youth rebelled. It's easy as that, Harajuku fashion was primarily born out of the love of western fashion penetrating Japan and the rebellious natures of Japanese teens. And now, is there a reason for people to rebel? Well, there are plenty of reasons but if somebody dresses in full Harajuku style, nobody will look at them as if they ran out of mental asylum for time-travelers. The fashion just lost the impact it once had. (On side note, punk is not dead! Right? If you really think about it, punk and Harajuku fashion are SO similiar...)

Examples of modern Harajuku style. Not your ordinary clothing, but somehow familiar. Taken from Tokyfashion

Young people like fast fashion. You know, stuff like Forever21, Uniqlo (who remembers Shimotsuma Monogatari and Jusco? Yeah, fantasy has become reality) and H&M and such. It's cheap and convenient. On the other hand, before every visit of La Foret it is advised to sell at least three of your kidneys and four lungs. Designer clothes are expensive and Harajuku fashion can be a damn expensive life style (doesn't have to be if you are manually talented with a fashionable eye and can reconstruct and give new life to old pieces). Shops close down because there is not enough people to pay for their clothes, it's just life.
Also, the image of Harajuku fashion has highly been industrialized and made mainstream, at least to some extent. It's become quite conservative, and I think that sometimes people can't say if a person's dressed in Harajuku or they are just some kind of high-brand wearing stylish kid.
Also, talking about stores, you want to have a home-shop in Harajuku, you pay with dragon blood and fairy dust, it's that expensive. It's mostly because of the fashion's global fame. Indie brands and smaller shops have moved further away. Harajuku fashion is relocating.

You see this, you run. Understood? Source

There is a freakingly known and good fashion college nearby, and Harajuku attracts a lot of talented people still. Stylish people just won't fully disappear from Harajuku, that's like asking pope to leave Vatican. Try it, I heard it's quite impossible ;}

There are various new styles emerging. Let's just briefly touch upon them, I want to write in more detail later, they are interestig~

• Peco Club, or Peco fashion: Once upon a time, there was a girl called Peco who was so pretty and colourful and had a great style and dated a genderless boy star Ryucheru. People liked her style and started copying her and thus new style, looking very much like fairy kei had an affair with larme kei, was born.

Peco. Taken from her twitter

• With Peco the name Bubbles Harajuku is often said in the same breath. It is a shop in Harajuku that sells cute clothes for uber-trendy teen girls. (More about this shop in the upcoming Peco article, it's quite an interesting shop!)

Bubbles store. Source

• Genderless kei is big and shines and people are taking notice of it! I think that genderless will be very big! It's not only for boys who said 'fuck it' to masculine clothing and wear whatever the hell they want, if they like that sweater from women's sections, they will wear the hell out of that damn sweater! Girls are on that trendy train, too!

Ryucheru. Taken from his instagram

• Maybe we will have a new Harajuku queen. Kyary got onto some bumpy road with her flop of 2016's October fail (more like last three years completely boring music. I love her style and her image, but truthfully, her music now is boring. With the exception of 'Harajuku oyahoi'! That one is LIT! ♥) and also have you seen her 'Easta' MV? I can't help myself, I hate it. It's sad. And also there are rumours she will be changing her image and everyone is like 'wait, rewind, what?'. Well, monarchy comes and goes, Tudors could write until they lose their heads from all those changes. (my puns are getting worse and worse...) All in all, Nakata saddens me and I cry over Kyary, I love her so much and yet...

Harajuku Iyahoi. It's catchy and I love it and if you haven't seen it, go have some amazingness today~

Yamaguchi Sayoko, the vintage icon whom the Japanese love more than ever

Hey, you know, somebody panics and shouts about the death of Harajuku every few years. We have been there, heard that. The world was supposed to end in 2000, 2012 and even last year and we are still here. Fashion doesn't die, it just evolves, okay?

Important links:

Kera magazine here

Buy Melt here

Buy Eternita here
Interview witch Aoki Shoichi here (in Japanese)
Kyary Pamyu Pamyu MV Harajuku iyahoi here